I sometimes hear from people who must love conspiracy theories that hop merchants and growers fix prices and that some are in cahoots with one another. The truth is that merchants rarely communicate with one another. Growers get together more often. When anybody in the industry meets, it’s as much about disinformation as information. That’s […]
Is craft beer a trend or is it part of the culture today? The first craft breweries today are billion dollar companies. The next wave of craft breweries followed the same path. They too enjoyed wild growth and today, they are big corporations. They traded the “local” moniker to be bigger and you can find […]
Craft is an art. Even the word implies a beautiful meaning, creation. So many bearded men in flannel expressing themselves and their appreciation for flavor and creativity in ways previously unexplored can’t be a bad thing, can it? As an American who has lived overseas, I have noticed that we Americans fall prey to a […]
Unbelievably, there are still hop growers increasing acreage in 2017. They say “they have contracts” or “the wheels are in motion” or that “the plans have been in the works for a while”. That was OK back in July, but the picture has become much clearer in the past few months. Time to change the plan! Last […]
Innovation is something the hop industry really hasn’t figured out yet. Sure, there are new varieties coming out of every orifice of the hop industry these days. There are so many that it’s becoming difficult for growers to manage them all. The mind-numbing flow of new varieties continues. Once you start the variety-producing machine it’s […]
The anatomy of the current surplus-shortage-surplus cycle is not entirely unique. There are many similarities between this and cycles of the past.
A massive oversupply occurs in response to over contracting. Spot hop prices plummet. Once it is clear a stable exists, brewers try to renegotiate expensive contracts into less expensive longer-term contracts.
Contracted demand decreases rapidly. New contract […]
Happy National Opposite Day!! Yes, it’s today! I bet you didn’t even know there was such a day, did you? It seems the hop and brewing industry are ahead of the times. For at least the past 6 months, members of the hop and craft brewing industries are playing opposite roles. Here’s an example … Today, […]
When I was director of Hop Growers of America, most brewers, or anybody for that matter, didn’t care much about convention. When attendance was greater than 150 people, it was a shock. Convention was a time when growers and industry members would get together to discuss industry issues, drink free beer and play dice together. […]
Greed and fear create hop surpluses. It’s not the greed and fear you would imagine though. You might think that a surplus of hops would always come from the grower side since they are the ones producing the hops. You might thing that greedy growers are to blame. That would be too easy. True, some […]
Since we moved this blog to WordPress from Blogger three months ago, we’ve had over 200,000 reads! When I go to an event like the Hop Growers of America convention, Brau or CBC, people say things like, “I love your blog”, or they tell me to “keep up the good work”. I am happy to […]