The overwhelming outpouring of positive support for 47Hops from brewers and growers during the past two weeks is humbling. I sincerely want to thank those that have written, called or with whom I have spoken in person for their support. Nearly everybody pledged to stick by us during this difficult time. Growers confirmed they want […]
THE 47HOPS CHAPTER 11: A FEW FREQUENTLY ASKED QUESTIONS
FOR SUPPLIERS AND TRADING PARTNERS
1) Why did 47Hops file Chapter 11? Why did 47Hops file Chapter 11 right now?
The growth in the craft beer market in the United States has slowed from 18% per year in 2014 to its current level of 5-6% growth per year. […]
Like flipping a coin, each crop year can produce a short crop or a bumper crop. When a huge stockpile of excess hop inventory exists, the yields of each individual crop is insignificant. That’s not the case in today’s alpha market however, which was teetering on the verge of shortage prior to this season. That […]
WARNING: In this article, I dive deep into the hop market and the alpha cycle and explain why the same things keep happening over and over throughout history. If the hop market is not your cup of tea, stop reading now. I hope there are a few brewers out there who care how the hop […]
I met recently with a brewer in California who walked away from $1.5 million dollars in hop contracts his company signed with 47Hops over a year ago. 47Hops is not a huge company. Even if we were, $1.5 million is a lot of money! If our competitors love reading that, they shouldn’t. In time, the hop […]
We just returned from a trip to Europe where we met with quite a few brewers and distributors. The main question, as you might imagine, was what’s happening with the crop in the U.S. What I told them, you definitely won’t hear anywhere else.
Let’s start by saying that the U.S. acreage reported in the USDA […]
Despite the constant battles on social media about craft breweries being sellouts, big brewery acquisitions are actually good for craft beer and good for the hop industry. Does anybody believe the brands acquired by big brewers are making worse beer today than they were before their acquisition? If you buy a new car, or even […]
We had a sales meeting this week. I was disappointed with some of the things they shared with me. It wasn’t the slowing rate of payments that were most disappointing … although you can’t be in the hop industry today and not feel the pain of delayed payments. What bothered me was that apparently when […]
Don’t buy more hops than you know you need.
Renegotiating contracts is usually possible. In a successful renegotiation, both sides will compromise. Nobody ever gets 100% what they want.
Weather determines the price of a variety on the spot hop market. Weather can create shortages or surpluses of supply of every variety in any given year.
Buying on […]
Hop farmers have an old saying, “You don’t know what you’ve got until it’s in the bale.” Hop farming in the U.S. today is more business oriented and technologically advanced than any other country. Due to the climate, hop farmers in the Pacific Northwest control and precisely monitor inputs more accurately than anywhere else. Satellite […]