Despite the constant battles on social media about craft breweries being sellouts, big brewery acquisitions are actually good for craft beer and good for the hop industry. Does anybody believe the brands acquired by big brewers are making worse beer today than they were before their acquisition? If you buy a new car, or even […]
We had a sales meeting this week. I was disappointed with some of the things they shared with me. It wasn’t the slowing rate of payments that were most disappointing … although you can’t be in the hop industry today and not feel the pain of delayed payments. What bothered me was that apparently when […]
There is no shortage of brewers who, in recent months, have the courage to claim a day of reckoning is coming, the sky is falling, or a shakeout is happening in the craft beer industry. Jim Koch’s infamous interview in which he stated, “The end of the craft beer revolution is near” got a lot […]
Welcome back! So now you know how hop prices can change and what makes them change. What can you do to keep the cycle from affecting you? Here are some practical tips that will help you save money. They can also keep the cycle from recurring to the extreme that it happened in the past.
Events unfolding in 2017 will determine the course for hop prices for the next generation. In the past growers, merchants and brewers always traveled a well-worn path. When standing at a similar crossroads, they followed the animal spirit. That path leads to boom and bust cycles. It is a path that brings shortage causing skyrocketing […]
A comment regarding homebrew shops from a friend on Facebook inspired this blog. I thought rather than answering his question in Facebook it would be worthwhile to share the answer with everybody since it applies not just to homebrew shops, but to everybody who buys hops. Enjoy!
” …. specifically for home brewers. 3.00/ounce for some varieties in the […]
One of our salespeople recently received several emails from an upset brewer in which he seemed to be discussing the repudiation of his contract with us. It was not entirely clear however. We offered several options for the brewer to change the terms of their contract in an attempt to make them more amenable, but […]
At CBC 2016 a brewer visited the 47Hops booth. We talked for a while. By the end of the conversation, he wanted to sign a contract. I gave him the contract and terms and conditions to read. He was about to sign them without reading them. It was the 2nd day of the 3-day show. I […]
The farmers grow the hops so it would be easy to say that they caused the current oversupply problem the large brewers have. While that sounds neat and clean, it’s not accurate. I’m not defending hop growers. They’re not choir boys. They have definitely done their share to contribute to supply problems in the industry, […]
Is craft beer a trend or is it part of the culture today? The first craft breweries today are billion dollar companies. The next wave of craft breweries followed the same path. They too enjoyed wild growth and today, they are big corporations. They traded the “local” moniker to be bigger and you can find […]