Like flipping a coin, each crop year can produce a short crop or a bumper crop. When a huge stockpile of excess hop inventory exists, the yields of each individual crop is insignificant. That’s not the case in today’s alpha market however, which was teetering on the verge of shortage prior to this season. That […]
WARNING: In this article, I dive deep into the hop market and the alpha cycle and explain why the same things keep happening over and over throughout history. If the hop market is not your cup of tea, stop reading now. I hope there are a few brewers out there who care how the hop […]
I met recently with a brewer in California who walked away from $1.5 million dollars in hop contracts his company signed with 47Hops over a year ago. 47Hops is not a huge company. Even if we were, $1.5 million is a lot of money! If our competitors love reading that, they shouldn’t. In time, the hop […]
We just returned from a trip to Europe where we met with quite a few brewers and distributors. The main question, as you might imagine, was what’s happening with the crop in the U.S. What I told them, you definitely won’t hear anywhere else.
Let’s start by saying that the U.S. acreage reported in the USDA […]
Hop farmers have an old saying, “You don’t know what you’ve got until it’s in the bale.” Hop farming in the U.S. today is more business oriented and technologically advanced than any other country. Due to the climate, hop farmers in the Pacific Northwest control and precisely monitor inputs more accurately than anywhere else. Satellite […]
Hop growers and merchants are having trouble keeping up with the craft industry because it’s growing so fast, but not for the reason you may think. The American hop industry is big. Americans like things big, so this should come as no surprise. The farms are big. The picking machines are big. Growers like to […]
Today, the hop industry enjoys a popularity the likes of which it has never before enjoyed. Hop varieties appear on beer labels. Brewers swarm to hop farms at harvest time to catch a glimpse of hop harvest. Nearly the entire crop is contracted. Craft brewers talk of sustainability of the hop industry. On the […]
If we’re being honest isn’t the purpose of a hop merchant having a booth at the trade show to sell hops? If you think it’s just to say hi to everybody and shake hands with customers, I’ve got some Hopi Luwak™ to sell you. This year, we took a second look at whether there could […]
Welcome back! So now you know how hop prices can change and what makes them change. What can you do to keep the cycle from affecting you? Here are some practical tips that will help you save money. They can also keep the cycle from recurring to the extreme that it happened in the past.
Events unfolding in 2017 will determine the course for hop prices for the next generation. In the past growers, merchants and brewers always traveled a well-worn path. When standing at a similar crossroads, they followed the animal spirit. That path leads to boom and bust cycles. It is a path that brings shortage causing skyrocketing […]