Category Archives: Hop Market & Related

How your support makes a difference

The overwhelming outpouring of positive support for 47Hops from brewers and growers during the past two weeks is humbling. I sincerely want to thank those that have written, called or with whom I have spoken in person for their support. Nearly everybody pledged to stick by us during this difficult time. Growers confirmed they want […]

Lucifer causing 2017 European hop shortage

Like flipping a coin, each crop year can produce a short crop or a bumper crop. When a huge stockpile of excess hop inventory exists, the yields of each individual crop is insignificant. That’s not the case in today’s alpha market however, which was teetering on the verge of shortage prior to this season. That […]

The pre harvest report you WON’T read anywhere else!

 
We just returned from a trip to Europe where we met with quite a few brewers and distributors. The main question, as you might imagine, was what’s happening with the crop in the U.S. What I told them, you definitely won’t hear anywhere else.
 
ACREAGE
Let’s start by saying that the U.S. acreage reported in the USDA […]

Why you shouldn’t count on average hop yields

Hop farmers have an old saying, “You don’t know what you’ve got until it’s in the bale.” Hop farming in the U.S. today is more business oriented and technologically advanced than any other country. Due to the climate, hop farmers in the Pacific Northwest control and precisely monitor inputs more accurately than anywhere else. Satellite […]

2017 State of the Hop Industry

April 2017
Today, the hop industry enjoys a popularity the likes of which it has never before enjoyed. Hop varieties appear on beer labels. Brewers swarm to hop farms at harvest time to catch a glimpse of hop harvest. Nearly the entire crop is contracted. Craft brewers talk of sustainability of the hop industry. On the […]