The overwhelming outpouring of positive support for 47Hops from brewers and growers during the past two weeks is humbling. I sincerely want to thank those that have written, called or with whom I have spoken in person for their support. Nearly everybody pledged to stick by us during this difficult time. Growers confirmed they want […]
THE 47HOPS CHAPTER 11: A FEW FREQUENTLY ASKED QUESTIONS
FOR SUPPLIERS AND TRADING PARTNERS
1) Why did 47Hops file Chapter 11? Why did 47Hops file Chapter 11 right now?
The growth in the craft beer market in the United States has slowed from 18% per year in 2014 to its current level of 5-6% growth per year. […]
Like flipping a coin, each crop year can produce a short crop or a bumper crop. When a huge stockpile of excess hop inventory exists, the yields of each individual crop is insignificant. That’s not the case in today’s alpha market however, which was teetering on the verge of shortage prior to this season. That […]
WARNING: In this article, I dive deep into the hop market and the alpha cycle and explain why the same things keep happening over and over throughout history. If the hop market is not your cup of tea, stop reading now. I hope there are a few brewers out there who care how the hop […]
I met recently with a brewer in California who walked away from $1.5 million dollars in hop contracts his company signed with 47Hops over a year ago. 47Hops is not a huge company. Even if we were, $1.5 million is a lot of money! If our competitors love reading that, they shouldn’t. In time, the hop […]
We just returned from a trip to Europe where we met with quite a few brewers and distributors. The main question, as you might imagine, was what’s happening with the crop in the U.S. What I told them, you definitely won’t hear anywhere else.
Let’s start by saying that the U.S. acreage reported in the USDA […]
Hop farmers have an old saying, “You don’t know what you’ve got until it’s in the bale.” Hop farming in the U.S. today is more business oriented and technologically advanced than any other country. Due to the climate, hop farmers in the Pacific Northwest control and precisely monitor inputs more accurately than anywhere else. Satellite […]
Hop growers and merchants are having trouble keeping up with the craft industry because it’s growing so fast, but not for the reason you may think. The American hop industry is big. Americans like things big, so this should come as no surprise. The farms are big. The picking machines are big. Growers like to […]
Today, the hop industry enjoys a popularity the likes of which it has never before enjoyed. Hop varieties appear on beer labels. Brewers swarm to hop farms at harvest time to catch a glimpse of hop harvest. Nearly the entire crop is contracted. Craft brewers talk of sustainability of the hop industry. On the […]
If we’re being honest isn’t the purpose of a hop merchant having a booth at the trade show to sell hops? If you think it’s just to say hi to everybody and shake hands with customers, I’ve got some Hopi Luwak™ to sell you. This year, we took a second look at whether there could […]